by AMJAD ALI
E-learning is a powerful and path breaking too which reaches to millions of people across the globe and practically no cost at all of traditional training. Though its power is so great, executives now want to know if it’s really working.
The first strength of e-learning is that it is trackable, so they can see just how effective it is. As a member of the management group of a company, you can see just what the learner did, which is not so in classroom training, which will give you the impact of your investment.
What is effective e-learning? When e-learning is get business results such as increasing the ramp rate of product revenue, reducing turnover and rework, and increasing customer satisfaction.
Measuring the effectiveness of e-learning: E-learning can bring huge benefits to you if it is measured. Some of its benefits are:
It tells you how well your sales team understands a new product. You can decide whether it makes sense to continue with your vendor content library. You can see how far effective this e-learning module is as compared with other already developed courses.
How to measure the effectiveness of e-learning: There are four steps to measure just how effective your e-learning program is. They are:
Are learners signing up? This is the first measure of e-learning effectiveness which should be monitored each week. If you don’t find learners signing up for the course, it could be that the course is not marketed well enough, or that learners can’t find the course, or don’t know how to enroll. Or perhaps they don’t recognize its need. Have learners started and progressed through the course? Find out what percent of learners have started the course and to what point they have reached. You can give this a timeframe and check the activity during this period. Perhaps they go fast up to a point and then stop. Find out if this is due to lack of relevance, time, usability, incentive or any other factor.
Did they complete the course? If a learner completes a course, he or she is the most reliable to give you feedback on the quality of content of your course. How impressive are the scores? Scoring is not the only way to measure course effectiveness. Scores are good parameters if you count the number of times a learner attempts a question? Besides, scores are only taken at the end of the course in order to find out the course effectiveness.
Pratibha R. S. Executive - Instructional Designer
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